Preseason: The Process Behind the GameDay Drop

Preseason:

The Process Behind the GameDay Drop

The Spark

It all started with a single sticker—nothing fancy, just a design I wanted for myself. I spend so much time journaling and making spreads that I’m constantly looking for stickers that feel like me: girly, sporty, a little tongue-in-cheek. That’s how “Hot Girls Love Sports” came to life.

At first, it was just something I pictured on the corner of a journal spread or slapped on my laptop. But when I finally saw it printed, something shifted. The colors popped, the vibe was perfectly Pretty Girls Playbook, and I couldn’t stop thinking, wait… these are actually so cute.

That tiny moment lit the fuse. What started as a single sticker idea suddenly felt bigger. It wasn’t just about a sticker anymore—it was about a whole mood: the energy of game day, but through a PGP-coded lens. A drop that would let everyone tap into that rush of team spirit, even if they’re the type who never miss a PSL run on the way to the arena.

The Creative Playbook

Once the spark hit, I went full creative mode. I opened my iPad and started sketching. My camera roll filled with screenshots of vintage sports graphics, retro varsity fonts, and girly autumn palettes. I built moodboards dripping in burgundy, soft blush, and those warm golden tones that feel like a crisp October night.

And then came the trial and error phase because not every idea works off paper. I tried out different hat concepts first. Baseball caps, beanies, a couple of cheeky slogans. Cute in theory, but nothing landed the way I wanted. The vibe felt flat, like it wasn’t quite matching the spark that “Hot Girls Love Sports” had given me.

Then one night, the phrase that changed everything hit: “proud member of the pretty girls who scream ‘shoot the puck!’” I could practically hear the echo of a hockey rink in those words. The second I mocked it up with the moody fall palette, I knew it had legs. And once I started experimenting with hoodie color combos, it clicked. This wasn’t just merch; it was the beginning of a whole new chapter for Pretty Girls Playbook.

Product Draft Picks

With the concept locked in, it was time to build the roster. I wanted the collection to feel inclusive, not just hockey-specific. So while hockey was the starting point, I made sure soccer and basketball got their moment too with each sport bringing its own kind of energy. The goal was a lineup where everyone could find a piece that spoke to their version of game day.

The hoodies quickly became the MVPs. Each one carried that cheeky, rally-cry spirit, something you’d throw on for a late-night game or wear to brunch the next morning and still feel effortlessly PGP-coded. And of course, journals had to stay front and center. They’re the backbone of Pretty Girls Playbook, after all.

Every drop will always feature a fresh color way for our classic journals, and for this first GameDay Drop, I wanted something that screamed fall without losing the PGP pink-girly DNA. We landed on a rich burgundy, feeling as though it was deep enough to feel like crisp October air, but still soft and playful when paired with our signature fonts and light blush accents. It’s autumn-coded, yes, but unmistakably PGP.

Pre-Season Prep

With designs finalized and products chosen, the behind-the-scenes hustle really began. This was the part that felt like a real pre-season: long nights of refining mockups, tweaking fonts, and making sure every detail was exactly right.

Photoshoot planning turned into a creative huddle of its own. We mapped out the vibe: a mix of sporty energy and girly polish. Pinterest boards overflowed with inspiration from vintage locker room shots to modern streetwear snaps. Each image became a play call for how we’d bring the Game Day Drop to life visually.

Influencer packages were next. I started drafting handwritten notes that felt like recruiting letters for our starting lineup. I tried to make them personal, fun, and perfectly PGP-coded. Every sticker pack, every ribbon, every journal sent out was planned with intention.

This stage is where the collection truly became a team effort. What began as a single sticker for my own journal evolved into a fully realized lineup ready for its first season – proof that sometimes the smallest spark can start the biggest game.

If you ask what the Game Day Drop really is, it’s not just paper, fabric, and vinyl. It’s a fall ritual kit. It’s a decision to keep receipts whether it's of games, of moments, or of how you felt when it went to overtime. It’s a promise that your everyday tools can be both useful and pretty, both tough and girly. Pretty girls don’t just show up to the game. They run the whole season and when they’re done, they write it down. Pretty Girls Write. Pretty Girls Win.