Founder’s Letter: Pretty Girls Playbook

Founder’s Letter: Pretty Girls Playbook

Pretty Girls Playbook didn’t start as a brand. It started as me trying to put everything I loved in one place and realizing nothing like that really existed. I’ve always been the kind of person who didn’t fit into one category. I could spend hours reading, annotating, and overanalyzing a book, and then be just as invested in a hockey game like it was the most important thing happening in the world, then shift my attention to the legal field with more attention to detail than ever. I cared about aesthetics, routines, and building a life that looked good, but also about discipline, money, and actually creating something real for myself. And for a long time, it felt like those things weren’t supposed to go together.

I’m Maryam, and I built Pretty Girls Playbook while being in the middle of becoming myself. I’m a law student in Los Angeles (taking my bar exam this year!), first-generation, figuring things out in real time, balancing structure and chaos in a way that probably looks polished from the outside but rarely feels that way behind the scenes. I’ve always loved creating—writing, planning, designing, building ideas into something tangible—and PGP became the place where all of those instincts finally had somewhere to go. It wasn’t about waiting until I had everything figured out, iIt was about starting anyway.

Pretty Girls Playbook is for the girl who doesn’t fit into just one category. The one who can spend her morning studying or working, her afternoon deep in a book or at a game, and her night romanticizing her life while also planning her next move. It’s for the girl who wants more, not just in the sense of success, but in the way she experiences her life — more intention, more creativity, more ownership over who she’s becoming. That’s the energy behind everything here.

What started small has slowly turned into something bigger than I ever expected. The blog has grown into a space with multiple voices, each bringing their own perspective, stories, and experiences into what Pretty Girls Playbook means. The shop became a way to support that, to make sure this platform isn’t just something temporary, but something that can grow, sustain itself, and give back to the people who are building it with me. Every order, every post, every interaction is part of that ecosystem, whether you realize it or not.

There’s something really personal about building something like this while you’re still in the middle of your own growth. Pretty Girls Playbook holds every version of me; the one who felt behind, the one who wanted more, the one who didn’t see spaces that reflected everything she was at once. Instead of waiting for that space to exist, I created it, and somehow, that decision turned into this community of girls who understand the vision without needing it to be overexplained.

If you’re reading this, you’re already part of it. Whether you found Pretty Girls Playbook through a post, a product, a recommendation, or just randomly, there’s a reason it resonated with you. This isn’t about perfection or having everything figured out. It’s about building a life that feels like yours, piece by piece, decision by decision, even when you’re not entirely sure where it’s all going yet.

And the truth is, we’re still at the beginning. There’s so much more coming. More writing, more ideas, more fun merch, more free downloads, more things turning from concepts into something real. Pretty Girls Playbook is growing in real time, and if you’re here now, you’re part of that early story. That means something to me, more than I can probably put into words.

So this is your official introduction to me, but more than that, it’s an invitation. To stay, to read, to build alongside me in whatever way that looks like for you. Because Pretty Girls Playbook was never meant to be just mine. It was always meant to become ours.

With love,

Maryam

Founder, Pretty Girls Playbook